How to write effective job adverts.
If you want to attract the right type of employess, your job advertisement needs to be designed and presented effectively. Here are a few tips that might help you plan an effective job ad.
- Advertise in the right place – research newspapers, recruitment websites, journals and magazines. Advertise where you think your target employee might read.
- Make your ad eyecatching, colour and company logos attract audience.
- Make your ad clear and easy to understand, keep it short and simple. Use language that your reader uses
- Have an effective headline, provide the job title, location and salary including commission structure or bonus.
- Describe your job clearly giving an overview of duties, responsibilites and required qualifications of the job. Poorly written job descriptions add to confusion resulting in people not knowing what is expected of them
- Describes the skills, knowledge and qualifications essential to the job.
- All job advertisements should exclude age, gender and maritial status requirements.
- Provide details on how applicants should respond whether it is via an application form, contacting by telephone or forwarding a cv.